Ask
Ask the consequential question in plain language.
AskSociety
Before you put it out there
Ask a societybefore you launchthe wrong thing.
Bring the decision you're considering. AskSociety rehearses it against a standing digital society so you can see support, resistance, disagreement, and why, before learning the expensive way.
576
PRICE
TRUST
APPEAL
Built for people who want to rehearse a consequential decision before reality makes it expensive.
FOUNDERSPRODUCTRESEARCHSTRATEGYBRANDGROWTH
Why AskSociety
The best decisions aren’t guesses. They’re informed by people.AskSociety is how.
Traditional research requires recruiting people. A model gives you one synthesized answer. AskSociety lets you rehearse the decision against a standing society and inspect where disagreement comes from.
576
residents in a standard study
72
psychological foundations
1
society that persists
How it works
Rehearse a decision against a standing society.
Ask the question, draw the boundary, run the instrument, then read the disagreement and decide what deserves a real-world test.
Cast
Draw the boundary around the people and context that matter.
Deliberate
Run the instrument. Residents respond independently, then deliberate where the study calls for it.
Decide
Read the pattern, the dissent, and what deserves a real-world test.
Solutions
One society, every decision.
PRICING / CONFIDENCE
Know what people will pay—and why.
See whether resistance comes from affordability, confidence, relevance, or something hidden inside the average.
01Separate price resistance from trust resistance
02See who would pay more and what they require first
03Turn the result into a bounded real-world test
OFFER
$500
/ month
The price is visible. The confidence threshold is the real decision.
01Live demoMust have
02Decision briefHigh value
03Team workspaceUseful
04AI summaryExpected
MATTERSNOISE
Prioritize the parts people actually value before you build the rest.
The evidence enters the world
The society does not start from a blank prompt.
It starts from the decision you actually have.
Your question and evidence define the study context. Interviews, surveys, sales calls, category research, customer language, and founder knowledge can enter with it so the society is responding to the decision you actually face.
What people already told you.
Transcripts, category language, purchase triggers, and the words customers use themselves.
Where interest turns into hesitation.
Objections, timing, authority, perceived risk, and the moments a sale slows down.
The category around the decision.
Existing studies, alternatives, competitive context, and constraints already visible in the market.
The signal that never made the spreadsheet.
Pattern memory, instinct, edge cases, and prior outcomes that still belong in the room.
EVIDENCE IN
A standing society is bounded around the decision.
72psychological foundations
576resident baseline
1persistent society
Features
The parts that make disagreement useful.
Independent residents
Residents answer independently before aggregation turns their responses into patterns.
Dissent preserved
Minority reasoning remains visible instead of disappearing into the average.
Evidence-aware
The instrument carries your actual question, evidence, and response structure into the study.
Persistent society
Keep the standing society. Rehearse the next decision.
Underneath the aggregate
One instrument.
Hundreds of different internal worlds.
12 families shown
72 psychological foundations underneath
The population is built on BrandNeue’s 72-archetype psychological framework, crossed with life context, incentives, budget, experience, and relevant identity or circumstance. The aggregate is useful because the individual reasoning underneath it is preserved.
A disagreement, not an oracle
The useful part is not consensus.
It is why people disagree.
The aggregate tells you where the society lands. The resident-level record tells you why. Support, resistance, uncertainty, and dissent remain attached to the reasoning that produced them.
RO
Raymond OkaforThe Sage · 45 · consultant
RESISTS
One demonstration is not enough evidence. He wants a second case and someone he can verify it with.
WHYProof depth, not price
GW
Gloria WhitmanThe Ruler · 52 · shop owner
RESISTS
The price is secondary to what happens after purchase. She wants the risk bounded before saying yes.
WHYPost-purchase uncertainty
MC
Marcus ChenThe Magician · founder
DISSENTS
A convincing live proof changes the economics entirely. For him, seeing it work collapses the objection.
WHYLive proof changes the answer
576 resident records
Reasoning stays inspectable
Dissent stays visible
Case studies
What the society found.
AskSociety
How a pricing study revealed confidence—not price—was the real constraint
41%
would consider the $197 offer
34%
hesitated because they needed more proof
AskSociety
How three messages exposed the difference between attention and trust
3
message directions tested against one society
576
independent reasons preserved behind the result
AskSociety
What happened when 576 residents were asked whether AI is good for humanity
72
psychological foundations beneath the population
1
society with disagreement left intact
Then you decide
The system is vast.
The brief is clear.
The complexity stays underneath. What reaches you is a Playbook: where the society moved, where it resisted, what changed the answer, what remains uncertain, and what deserves a real-world test.
AskSociety tells you what deserves testing. Human behavior tells you what to believe.
01
Who feels what across meaningful audience groups.
02
What is stopping them and which objections actually matter.
03
What changes the answer and where the strongest path sits.
04
What remains uncertain so interpretation stays separate from evidence.
ASKSOCIETYPlaybook · illustrative
STRONG DIRECTIONAL LEAD
Should the $197 offer launch with a live demo?
Society: 576 people · independent response + deliberation
SUPPORT BY SEGMENT
AI-heavy78
Fence-sitters55
Cautious38
CONFIDENCE
74
Measured in-study, not ground truth
WHAT IS STOPPING THEM
Cannot judge it without seeing it work43%
Unclear what happens after payment25%
THE READ
The price is not the primary problem. Hold the price, lead with live proof, and answer the repeatability question before asking for the sale.
Founding access
Rehearse your first decision
with us.
Bring one consequential business decision. We’ll draw the study boundary, cast a focused 144-resident introductory society, run the instrument with you, and read the disagreement together. Full studies typically use 576 residents.
Start here
One decision.
One decision.
No subscription required.
Population144 residents · introductory study
InputYour question + evidence
OutputPlaybook + review
If the experience earns your trust
Keep a standing society.
You may be invited to keep a standing society so the people and context can persist while the decisions change.
Wave 1$500/ month
Wave 2$750/ month
Wave 3$1,000/ month
30 founding members · three waves · founding rate stays with you while active
Bring us a decision →
Build your first society
What question are you sitting on?
Bring the decision. We use the evidence you already have, draw the study boundary, cast the society, run the instrument, and leave you with a Playbook whether or not you join. Current beta studies are best suited to consumer-facing pricing, offer, messaging, product, launch, and positioning decisions.
1
Bring one consequential decision.Price, offer, message, product, launch, or pivot.
2
Bring the evidence around it.Interviews, notes, research, calls, or founder knowledge.
3
Read the disagreement.Support, resistance, dissent, uncertainty, and the next real-world test.
Questions, answered.
The questions worth resolving before you trust a society with a real decision.
Bring a decisionNo. AskSociety uses a digital population built from psychological foundations, demographic context, budgets, incentives, and other constraints. Residents are simulated. The value is in structured disagreement and decision rehearsal, not pretending the residents are human respondents.
No. The system is designed to preserve resident-level independence rather than ask one model to perform a panel in a single conversation. The society is bounded and cast around the decision, the instrument is run, and the resulting records are analyzed for patterns, dissent, and reasons.
The society is cast around the question and the people whose perspectives matter to that decision. The goal is not a generic panel; it is a population whose composition changes with what you are actually testing.
Yes. The casting system can be shaped around the audience or stakeholders relevant to the decision, including demographic and contextual dimensions when they matter to what you are asking.
Treat AskSociety as a rehearsal, not a prediction. It can measure what happened inside the study and reveal what deserves attention, but it cannot establish what real people will do. The next real-world test is what turns a useful read into evidence you can believe.
Your question and evidence are used to shape the study context so residents respond to the decision you are actually facing. Before launch, the production workflow should publish the specific retention, access, training-use, sharing, and deletion terms in the Privacy Policy.
No. AskSociety helps you decide what deserves human testing, where to look, and which uncertainty is worth paying to resolve. Human behavior remains the standard for what to believe.